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Increase in Conversion Rates
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Boost in Social Media Engagement
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Fresh Revenue Generated in 24 months
How DWS's Podcast Turned into a $3 Million Success Story
Overview
DWS is a digital marketing and SEO agency that is passionate about empowering other agencies to thrive. Their focus? Growth-oriented marketing agencies seeking to outsource tasks and expertise to unlock their full potential.
The challenge?
Cutting through the noise! The outsourcing market is rife with spam, making it difficult for these agencies to find reliable partners.
The Solution
We decided to create a podcast – “Ecoffee with Experts” – strategically designed to connect with the ideal audience of DWS.
We poured our expertise into crafting the e-interview series for DWS, featuring insightful interviews with industry leaders. This wasn’t just about showcasing their knowledge, it was about building trust and demonstrating how DWS could be a valuable partner in their growth journey.
From casual conversations to a strategic goldmine, DWS’s podcast “Ecoffee with Experts” , transformed in a flash. Not only did it position DWS as digital marketing and SEO experts, but it also opened doors to connect with their dream audience, forge valuable partnerships, and – the cherry on top – boost sales.
Results
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Increase in Conversion Rates
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Boost in Social Media Engagement
$
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Fresh Revenue Generated in 24 months
DWS’s strategic podcast proved to be a phenomenal success. Over a 12-month period (2022-2023), DWS crafted 98 strategic episodes and achieved a remarkable 1.2 million in revenue by year one. As they consistently delivered valuable content through 148 total episodes, the revenue climbed even higher, reaching 1.8 million in the second year (2023-2024)
This generated $3 million in fresh revenue over two years, showcasing the significant impact the podcast strategy had on their bottom line.
Our Approach
Here’s how the power of podcasts was leveraged to cultivate a network of valuable partners and brand advocates for DWS.
Expert Guest Selection
The guest selection wasn’t random. We meticulously identified industry leaders who resonated with their target audience and possessed the potential to become valuable business partners.
Crafting the Guest List
Picking podcast guests wasn’t a guessing game. The top-notch research team dug deep to understand the target audience of DWS, whom we see as their potential business partners– demographics, interests, the whole shebang. Armed with this intel, we identified industry experts who resonated with those listeners and had the potential to become valuable partners for DWS.
LaunchPod’s powerful search and filtering tools can help you identify the perfect industry experts for your show
360° Account-Based Marketing
We took a holistic approach. We identified these shortlisted agencies as dream clients and implemented a 360° account-based marketing strategy for DWS. This meant weaving expertise throughout all touchpoints, piquing their interest, and establishing trust. DWS engaged with them on social media, interacted with their content, and demonstrated genuine interest in their work.
Podcast Powerhouse
“Ecoffee with Experts” became the centerpiece. These target agencies were invited as guests, not just for a regular interview, but for an in-depth video podcast experience. It was a dynamic conversation that goes beyond mere information-sharing – it’s a relationship-building exercise. DWS explored their growth challenges, celebrated their success stories, and showcased their expertise. This wasn’t just informative, it was a relationship-building exercise.
Turning Guests into Growth Partners
We took a holistic approach. We identified these shortlisted agencies as dream clients and implemented a 360° account-based marketing strategy for DWS. This meant weaving expertise throughout all touchpoints, piquing their interest, and establishing trust. DWS engaged with them on social media, interacted with their content, and demonstrated genuine interest in their work.
Podcast Powerhouse
We took a holistic approach. We identified these shortlisted agencies as dream clients and implemented a 360° account-based marketing strategy for DWS. This meant weaving expertise throughout all touchpoints, piquing their interest, and establishing trust. DWS engaged with them on social media, interacted with their content, and demonstrated genuine interest in their work.
Podcast Powerhouse
We took a holistic approach. We identified these shortlisted agencies as dream clients and implemented a 360° account-based marketing strategy for DWS. This meant weaving expertise throughout all touchpoints, piquing their interest, and establishing trust. DWS engaged with them on social media, interacted with their content, and demonstrated genuine interest in their work.
Expanding the Podcast's Reach
A multi-faceted approach was taken to maximize the DWS’s podcast impact. The expert team transformed each episode into engaging written content, enriching DWS’s website and boosting SEO. The content was then repurposed into various formats, like visually-appealing social media posts and informative blogs. This strategic approach not only kept the audience engaged but also made their website more discoverable online.
Building Loyal Brand Followers through SEO powered promotion
DWS went beyond content creation to foster a loyal community around their podcast. The team thoughtfully crafted guest assets that were impressive and guests would love to share. This sparks interaction and helps build a dedicated community around the show. DWS stayed ahead of the curve by creating compelling YouTube Shorts – bite-sized content perfect for capturing attention and promoting the podcast on this rapidly growing platform.
Amplifying Podcast’s Reach with Strategic Advertising
Captivating ad copy and visuals were crafted that piqued curiosity and enticed users to click. DWS allocated their advertising budget strategically, focusing on platforms where their target audience was most active. This ensured DWS got the most bang for their buck and reached the right people at the right time.
Discover the secrets to turning podcast guests into loyal brand advocates
Quantifiable Results that Drive Business Growth
DWS with their strategic approach turned their podcast into a powerful lead generation machine, driving success across several key metrics:
- DWS’s strategic approach led to a significant 25% increase in conversion rates. The podcast became a platform not just for brand awareness, but also for effectively converting conversations into strategic partnerships
- DWS experienced a phenomenal 140% surge in revenue thanks to the targeted guest selection and strategic partnerships fostered through the podcast
- DWS’s social media engagement skyrocketed by an impressive 150%, bringing in a wider audience and potential leads.
- Through strategic guest selection and social media promotion a remarkable 70% of the target audience was added to the host’s profiles, showcasing the podcast’s effectiveness in reaching the right people.
- DWS positioned themselves as thought leaders in their industry. The insightful conversations and valuable content on the podcast established DWS as a trusted authority, attracting high-quality leads.
Ready to skyrocket your revenue through strategic partnerships?
How We Help You Replicate the DWS Advantage
DWS’s podcasting success wasn’t just a stroke of luck; it was a strategic approach that yielded phenomenal results. We saw the immense potential of podcasts as lead generation tools for B2B businesses, and that’s how LaunchPod was born.
At LaunchPod, we’ve taken everything we learned from DWS’s podcasting triumph and refined it into a comprehensive service specifically designed for B2B brands and agencies. We offer a data-driven approach that replicates the DWS advantage, helping you:
- Develop a podcast strategy that aligns with your business goals.
- Secure high-profile guests who can become your strategic partners.
- Craft compelling content that keeps listeners engaged and eager to connect.
- Leverage SEO and social media to maximize your podcast’s reach and generate leads.
Our team of experts will guide you through every step of the podcasting process, from ideation to production and promotion. We’ll help you unlock the lead generation potential of podcasts, just like we did for DWS.
Ready to replicate the DWS success story and propel your B2B
business to new heights?
Contact LaunchPod today and let’s turn your podcast into a powerful lead generation machine.